Tiktok deletes 360,000 videos in Kenya for violating its rules

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Joshua Fagbemi

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TikTok has removed over 360,000 video content of users in Kenya. The move is part of TikTok’s recent commitment to restrain and moderate content posted on its platform. The videos removed were of April, May and June 2024.

The company expressed that it focused on establishing a secure experience for its users in Kenya and worldwide. It aimed to implement this by focusing on transparency and technological advancement.

According to the Community Guidelines Enforcement Report for Q2 2024, which provides an account of the platform’s proactive approach to content moderation, TikTok pointed out that about 60,465 video contents were ejected for violating its regulations. However, video removed in Kenya takes a 0.3 % quota of the total video uploaded. “Key findings show that 99.1% of these videos were proactively removed before users reported them, with 95% taken down within 24 hours,” the report reveals.

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TikTok said it has implemented a proactive initiative that moderates content posted on its platform. This ensures an ethical ground for users in Kenya to have a safer platform.

These technical advancements significantly reduce the volume of content that human moderators need to review, thereby minimizing their exposure to violating material,” TikTok said.

TikTok highlighted its commitment to age guidelines and securing a moderate community for its users. During this period, about 60,000 accounts were banned. Out of this 57,262 were suspected to be of under 13 users.

The ByteDance subsidiary company added that with over a million contents posted by its billion users, investing in advanced technology is the only way to curb potential risks. “With a proactive detection rate now at 98.2% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it.”

Tiktok’s automated technology: ensuring a safer community


In TikTok’s Q2 2024 Community Guidelines Enforcement Report, over 2.1 million videos were removed from the platform in Nigeria. This is less than 1% of the total videos uploaded in the country.

In November 2022, TikTok launched its #SaferTogether campaign in Nigeria, the first in Sub-Saharan Africa. At the event, the company also announced a partnership with the Data Scientists Network (DSN) to support its awareness program.

#SaferTogether: Examining TikTok's unique content policy engagement approach for Africa


Through the partnership, DSN conducted in-community workshops with parents, teachers, and guardians in schools in Abuja and Lagos, educating and empowering them to understand the digital world and how they can help young people stay safe online.

It also hosted a Peace Live session with stakeholders to discuss the realities of the internet and how communities can encourage online safety awareness. The session was hosted by Nigerian content creator, Tijani Aboh Alexander (i_am_tjan). Panellists include Lanre Olagunju, Fact-checker Editor at The Cable, Babatope Falade-Onikoyi, Managing Partner at Onikoyi Consulting, and Olubayo Adekanmbi, Founder and CEO of DSN.

In the Community Guidelines Enforcement Report, the company also pledged its commitment to strengthening content moderation systems to safeguard its diverse community. “As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across Nigeria and globally”, the report reads.

In June 2024, the platform removed over 178 million videos. Of these, 144 million were removed through automation globally. These technical advancements reduce the volume of content that moderators review, helping alleviate human exposure to violent videos.

TikTok removed 2.1 million videos in Nigeria- Q2 2024 safety report


According to the report, automated technology now removes 80% of violent videos, up from 62% a year ago. At the same time, the platform reported an improved proactive detection rate- this quarter saw the highest result so far at 98.2% before a user report.

During the second quarter of 2024, the platform recorded an increase in the volume of ads removed for violating its advertising policies and a slight decrease in the volume of ads removed for account-level enforcement actions. “We are continually reviewing and strengthening our systems to identify new patterns and quickly and accurately remove ads that violate our policies”, the social platform promised.

Following TikTok’s move to roll out cutting-edge moderation tools, its commitment to transparency remains at the forefront.

Also Read: #SaferTogether: Examining TikTok’s unique content policy engagement approach for Africa.

The post Tiktok deletes 360,000 videos in Kenya for violating its rules first appeared on Technext.
 
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